Mumbai : In an unusual way to draw in more patients, a hospital in the city is offering discounted billing to patients based on their Google review stars.
It is a well known fact that as patients are growing increasingly savvy about ‘doctor shopping’, they’re openly asking for discounts that apply to anything from OPD visits and radiology services to surgeries and dental procedures. Especially after the pandemic, even hospitals are trying to appeal to their ‘customers’ using several special discounts models: get 52 parameters, pay for only 1 laboratory package; spend Rs. 5 lakhs and get 5 % discount on your next admission; buy a main course from the hospital canteen and get 1 tablet of Metformin for free, etc.
In an exclusive interview with us, Dr. Rate Kamkar, the chairman of Quackdoses Multispeciality Hospital said, “One word that can bring a huge smile to anyone’s face is ‘discounts’. Isn’t that so true? I mean, who on this earth does not like discounts, and nothing like discounts on Hospital bills? In our endeavor to make our organization the highest rated – No. 1 hospital in the world, even above Mayo Clinic, John Hopkins Hospital & Cleveland clinic, we came up with this revolutionary marketing strategy. Patients have to give online reviews at the time of processing admission, so that they are back home safely (wicked smile), and their relatives have to give reviews at the time of discharge, for discounts. The higher your Google rating, the higher the % discount. Our motto is simple – We treat your illness and scars, get discounts based on your stars!”.
A huge majority of Netizens simply loved the idea of this hospital and called it a superb innovation which will be a game changer in health care globally. Many applauded the hospital for such an amazing idea. In the hope of getting maximum discounts, many of the patients from their hospital beds have also shared screenshots of their reviews on Instagram, Facebook and Linkedin.
Unconfirmed sources have claimed that to maintain their 5 star rating, although the hospital is offering a little extra discount to those giving long written feedback, the hospital management has also secretly instructed the billing team to overcharge those patients giving negative online reviews at the time of discharge.